{"title":"Statement Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEngineered for life beyond the turnstiles, the Statement collection pairs clean 90s typography with high-spec streetwear construction. Crafted from premium heavyweight cotton, each piece delivers an authentic terrace silhouette designed to stand out through quiet quality rather than loud branding.\u003c\/p\u003e","products":[{"product_id":"the-statement-tee","title":"Matchday 90 Statement Tee – Men's Football Culture T-Shirt","description":"\u003cp\u003e\u003cstrong\u003eMake your mark\u003c\/strong\u003e. Inspired by the bold, unapologetic typography of late 90s kit designs and terrace culture, the Statement Tee is designed for supporters who want to represent their passion with sharp, modern style.\u003cbr\u003e\u003cbr\u003eThis is your go-to classic mid-weight t-shirt. Crafted from incredibly soft, combed cotton, it offers a smoother, premium feel against the skin compared to basic carded cotton tees. Centred proudly across the chest, the high-impact MATCHDAY90 wordmark and blocky Retro Football Culture sub-text deliver a clean, nostalgic look. With its lightweight comfort and durable, structured fit, this tee is the perfect standalone piece for summer days or the ultimate base layer under your Statement Hoodie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePremium Combed Cotton\u003c\/strong\u003e: Crafted from 100% combed cotton for an ultra-soft feel and breathable fit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEngineered for Graphic Prints\u003c\/strong\u003e: Features a high-density 28-singles weave that provides a perfectly smooth surface, ensuring our bold typographic print stays crisp and sharp.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClassic Regular Fit:\u003c\/strong\u003e Designed with a timeless, easy-wearing silhouette and side-seamed construction to ensure the tee drapes naturally and holds its shape.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTerrace-Ready Durability\u003c\/strong\u003e: Built with a durable ribbed crew neck, shoulder-to-shoulder taping, and robust double-needle stitched hems.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003eHeather colors are 85% cotton, 15% viscose\u003c\/li\u003e\n\u003cli\u003eFabric weight: 5.3 oz\/yd² (150 g\/m²)\u003c\/li\u003e\n\u003cli\u003e28 singles \u003c\/li\u003e\n\u003cli\u003ePre-shrunk for extra durability\u003c\/li\u003e\n\u003cli\u003eRegular fit\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eRibbed crew neck\u003c\/li\u003e\n\u003cli\u003eDouble-needle stitched hems\u003c\/li\u003e\n\u003cli\u003eShoulder-to-shoulder taping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSizing \u0026amp; Care Note\u003c\/strong\u003e\u003cbr\u003eSizing Tip: This tee features a classic, true-to-size regular UK fit. Choose your standard size for a clean, regular look, or size up if you prefer a slightly baggier, retro streetwear drape.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e: Machine wash cold inside out with similar colours to protect the print. Tumble dry low or hang dry. Do not iron directly over the front chest graphic.\u003c\/p\u003e","brand":"Matchday 90","offers":[{"title":"Black \/ S","offer_id":54335446942033,"sku":"1250955_11604","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":54335446974801,"sku":"1250955_11605","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":54335447007569,"sku":"1250955_11606","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":54335447040337,"sku":"1250955_11607","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":54335447073105,"sku":"1250955_11608","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":54335447105873,"sku":"1250955_13247","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ S","offer_id":54335447138641,"sku":"1250955_13018","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ M","offer_id":54335447171409,"sku":"1250955_13019","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ L","offer_id":54335447204177,"sku":"1250955_13020","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ XL","offer_id":54335447236945,"sku":"1250955_13021","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 2XL","offer_id":54335447269713,"sku":"1250955_13022","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Army \/ S","offer_id":54335447302481,"sku":"1250955_13013","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Army \/ M","offer_id":54335447335249,"sku":"1250955_13014","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Army \/ L","offer_id":54335447368017,"sku":"1250955_13015","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Army \/ XL","offer_id":54335447400785,"sku":"1250955_13016","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Army \/ 2XL","offer_id":54335447433553,"sku":"1250955_13017","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ S","offer_id":54335447466321,"sku":"1250955_13033","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ M","offer_id":54335447499089,"sku":"1250955_13034","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ L","offer_id":54335447531857,"sku":"1250955_13035","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ XL","offer_id":54335447564625,"sku":"1250955_13036","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ 2XL","offer_id":54335447597393,"sku":"1250955_13037","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ S","offer_id":54344035729745,"sku":"9585353_11614","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ M","offer_id":54344035762513,"sku":"9585353_11615","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ L","offer_id":54344035795281,"sku":"9585353_11616","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ XL","offer_id":54344035828049,"sku":"9585353_11618","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ 2XL","offer_id":54344035860817,"sku":"9585353_11617","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ 3XL","offer_id":54344035893585,"sku":"9585353_13251","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0098\/2097\/files\/mens-staple-t-shirt-black-front-6a609c246805c.jpg?v=1784721823"},{"product_id":"the-statement-bucket-hat","title":"Matchday 90 Statement Bucket Hat – Football Culture Accessories","description":"\u003cp\u003e\u003cstrong\u003eOff the terrace, into the sun.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe bucket hat's had a place on the terraces since long before it was fashion — this is ours. Organic cotton twill, a classic brim, clean stitching, and the same quiet \"90\" mark carried across the rest of the range. No logos shouting for attention, no seasonal gimmick. Just a proper hat, built to actually last a summer of wear.\u003cbr\u003e\u003cbr\u003eThis is the ultimate matchday accessory, designed to keep you comfortable whether you are shielding from the sun or dodging a classic British drizzle. Featuring our iconic \u003cstrong\u003eMATCHDAY90\u003c\/strong\u003e wordmark across the front, this high-profile hat is constructed from premium, breathable organic cotton twill. With its structured classic brim and clean, robust stitching, it delivers a timeless retro aesthetic while meeting the highest standards of sustainable, premium quality. It is a wardrobe staple built to complete your matchday look with pure nostalgic swagger.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton twill\u003c\/li\u003e\n\u003cli\u003eClassic brim, high profile\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003eGOTS certified organic cotton (Global Organic Textile Standard).\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX Standard 100 certified fabric.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit Tip:\u003c\/strong\u003e Designed with a comfortable, classic unisex fit. This \"one size fits most\" hat sits naturally for an effortless, casual look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e: Hand wash cold or spot clean with a damp cloth to preserve the premium front graphic and structured shape. Allow to air dry naturally. Do not tumble dry.\u003c\/p\u003e","brand":"Matchday 90","offers":[{"title":"Black","offer_id":54335448940881,"sku":"3072972_13820","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":54335448973649,"sku":"3072972_13821","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":54335449006417,"sku":"3072972_13822","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":54335449039185,"sku":"3072972_13819","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0098\/2097\/files\/organic-bucket-hat-bio-white-front-6a58eb508f8cb.jpg?v=1784212347"},{"product_id":"the-statement-sweatshirt","title":"Matchday 90 Statement Sweatshirt – Men's Football Culture Sweatshirt","description":"\u003cp\u003eA bold, \u003cstrong\u003ehigh-impact tribute\u003c\/strong\u003e to late 90s football fashion. Inspired by the striking typography and clean athletic silhouettes of classic sportswear, the Statement Sweatshirt is built to stand out on the terraces and in the city.\u003cbr\u003e\u003cbr\u003eThis is a premium, structured crewneck designed for supporters who want to represent their passion with pure nostalgic style. Centred proudly across the chest, our signature \u003cstrong\u003eMATCHDAY90 \u003c\/strong\u003ewordmark and blocky Retro Football Culture sub-text deliver a powerful visual punch. Combining clean streetwear lines with a heavy-duty, tightly knit fleece build, this sweatshirt is the ultimate premium layering piece for your casual wardrobe.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePremium Heavyweight Fleece\u003c\/strong\u003e: Features a substantial 288.2 g\/m² (8.5 oz\/yd²) fabric weight, crafted with a tightly knit 3-end fleece for ultimate warmth and a thick, premium drape.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-Sharp Print Finish\u003c\/strong\u003e: Engineered with a 100% cotton face, providing an incredibly smooth, high-density surface that ensures our bold typographic design prints with absolute clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStructured Streetwear Fit\u003c\/strong\u003e: Crafted with side-seamed construction to deliver a clean, structured unisex drape that holds its classic shape over time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReinforced Durability\u003c\/strong\u003e: Finished with robust double-needle stitching on the rib collar, cuffs, and hem to easily survive matchday after matchday.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePremium Finishing Details\u003c\/strong\u003e: Includes a clean self-fabric patch on the back neck, a tear-away label for itch-free comfort, and a discreet manufacturer's side tag.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMaterial Composition\u003c\/strong\u003e: 65% cotton, 35% polyester (Charcoal Heather variant is 55% cotton, 45% polyester).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSizing Tip\u003c\/strong\u003e: This crewneck features a classic, structured unisex fit. Choose your standard size for a clean, regular drape, or size up if you prefer an oversized, authentic 90s streetwear aesthetic.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMachine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eTumble dry low, or hang-dry for longest life. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eCool iron inside-out if necessary. 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Combining ultimate streetwear comfort with pure nostalgic swagger, this hoodie is the definitive anchor piece for your casual wardrobe.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeavyweight Luxury Fleece\u003c\/strong\u003e: Crafted from a dense, premium cotton blend for a thick, structured drape and maximum warmth on chilly matchdays.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBold Typographic Print:\u003c\/strong\u003e Features our high-impact MATCHDAY90 wordmark and Retro Football Culture sub-text printed large across the chest for a clean, standout look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStructured Hood\u003c\/strong\u003e: Double-lined hood designed to hold its shape perfectly, complete with premium metal-tipped drawstrings and matching eyelets.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePremium Ribbed Trim:\u003c\/strong\u003e Finished with heavy, thick ribbed cuffs and hem to lock in warmth and maintain that classic 90s athletic 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